Sergio generally makes cold calls on businesses to look for new prospects. He has many satisfied customers, but like many salespeople, he does not frequently utilize one of the best ways to find new prospects, which is through

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Customer referrals are one of the best ways to find new prospects as satisfied customers are likely to refer others to the same product or service. Sergio should consider asking his existing customers for referrals to reach a wider audience and potentially increase his sales.

Sergio Generally Makes Cold Calls on Businesses to Look for New