Paul has just finished compiling a list of potential customers and evaluating their ability, willingness, and authority to buy. He knows his next step in the personal selling process is to

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The next step in the personal selling process after compiling a list of potential customers and evaluating their ability, willingness, and authority to buy is to preapproach. This involves researching the potential customers and tailoring the approach to their specific needs and preferences.

Paul Has Just Finished Compiling a List of Potential Customers