Tom is a sales representative for Lucent Technologies. He has reviewed a prospect's account and credit history, identified product needs, and gathered the appropriate literature he needs. Tom feels he is ready for the ____ step of the personal selling process.

Question

Quizplus · Accepted Answer

Tom has completed the preapproach step, which involves gathering information about the prospect and their needs. He is now ready to approach the prospect and begin the presentation.

Tom Is a Sales Representative for Lucent Technologies