Findings about changes in jewelry sellers and in customer tastes are associated with the
A) Competitive environment as described by Porter.
B) Macroenvironmental economic trends.
C) Macroenvironmental political trends.
D) Amount of rivalry in Connie's competitive environment.
E) Barriers to entry in Connie's competitive environment.

Question

Quizplus · Accepted Answer

The competitive environment as described by Porter includes both suppliers (those selling the jewelry) and customers (those buying the jewelry). The competitive environment also includes new entrants, substitutes, and complements, as well as rival firms, as shown in Figure 2.4.

Findings About Changes in Jewelry Sellers and in Customer Tastes