Which of the following was a step taken by Ron Johnson when he was appointed as the chief executive officer of J.C. Penney Company, Inc.?
A) He reinforced the existing corporate culture.
B) He implemented a centralized organizational structure.
C) He developed a "store within a store" strategy.
D) He increased promotions in the company's stores.

Question

Quizplus · Accepted Answer

Ron Johnson developed a "store within a store" strategy, which involved partnering with popular brands and creating designated spaces within J.C. Penney stores to showcase these brands. This was a key step in his attempt to turn around the struggling company. Option A is incorrect because Johnson actually attempted to change J.C. Penney's existing culture. Option B is unclear based on the given information. Option D is also not mentioned as a specific step taken by Johnson.

Which of the Following Was a Step Taken by Ron