Which of the following is the first and most serious mistake committed by Ron Johnson, the chief executive officer of J.C. Penney Company, Inc.?
A) Creating a silo work environment in the company
B) Ignoring the company's traditional core customers
C) Downsizing the company
D) Decentralizing the company's organizational structure

Question

Quizplus · Accepted Answer

Ignoring the company's traditional core customers was the first and most serious mistake committed by Ron Johnson. This decision led to a significant decline in sales and alienated loyal customers who had been shopping at J.C. Penney for years. Johnson's strategy was to rebrand J.C. Penney as a fashionable and trendy retailer, but he failed to realize the importance of the store's traditional customer base.

Which of the Following Is the First and Most Serious