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Marketing Research Study Set 2
Quiz 12: Examining Relationships in Quantitative Research
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Question 21
True/False
Covariation refers to the degree of association between two variables.
Question 22
True/False
The strength of association between two variables is determined by the size of the correlation coefficient.
Question 23
True/False
To measure whether a relationship between two variables exists, we rely on the concept of statistical significance.
Question 24
True/False
Regression analysis assumes a linear relationship is a bad description of the relationship between two variables.
Question 25
True/False
It is possible for a correlation to be statistically significant and still lack substantive significance.
Question 26
Multiple Choice
In a regression model, if independent variables exhibit multicollinearity, then:
Question 27
True/False
A scatter plot wherein the dots form an ellipse indicates a positive relationship between variables.
Question 28
True/False
Scatter diagrams are a visual way to describe the relationship between two variables and the covariation they share.
Question 29
True/False
Large samples result in more confidence that a relationship exists, even if it is weak.
Question 30
Multiple Choice
Multicollinearity is a(n) :
Question 31
True/False
Regression analysis assumes there is a straight line relationship between the independent and dependent variables.
Question 32
Multiple Choice
The pattern of covariation around the regression line which is not constant around the regression line and varies in some way when the values change from small to medium and large is known as _____.