Which of the following is True of qualitative research methods?
A) Qualitative data may be analyzed qualitatively or quantitatively.
B) Qualitative researchers must be able to translate numerical data into meaningful narrative information.
C) Qualitative researchers seek to fit the answers of research participants into predetermined categories rather than to understand them.
D) Qualitative research is used when the objective is to validate facts.
E) Qualitative researchers emphasize their samples are made up of representative rather than relevant consumers.

Question

Quizplus · Accepted Answer

Qualitative data can be analyzed both qualitatively and quantitatively. This means that while qualitative data is primarily non-numerical in nature, it can still be used to generate quantitative metrics and statistics, or it can be analyzed using qualitative techniques that are more focused on understanding the underlying themes and patterns within the data. The flexibility of qualitative research methods means that it can be used in a variety of contexts and situations.

Which of the Following Is True of Qualitative Research Methods