The interactive procedure in which a researcher and a moderator discuss the subjects' responses to the topics that outlined a focus group session is called:
A) content analysis.
B) sentiment analysis.
C) groupthink.
D) debriefing analysis.
E) listening post.

Question

Quizplus · Accepted Answer

The interactive procedure described in the question refers to debriefing analysis. Content analysis is a method of analyzing written, verbal or visual communication messages, while sentiment analysis is a type of analysis that focuses on identifying and categorizing opinions and emotions expressed in a text. Groupthink refers to the phenomenon of a group making decisions without considering alternatives or dissenting opinions, and a listening post is a tool used to monitor social media and other sources for mentions of a particular brand or topic.

The Interactive Procedure in Which a Researcher and a Moderator