Content analysis is:
A) an interviewer's ability to articulate questions in a direct and clear manner.
B) the process of collecting both attitudinal and behavioral data from a subject that spans all time frames.
C) a detailed outline of the topics, questions, and subquestions used by a moderator to lead a focus group session.
D) an interactive procedure in which a researcher and moderator discuss the subjects' responses to the topics that outlined a focus group session.
E) the systematic procedure of taking individual responses and grouping them into larger theme categories or patterns.

Question

Quizplus · Accepted Answer

Content analysis is the systematic procedure of taking individual responses and grouping them into larger theme categories or patterns. It is a research method used to analyze large amounts of data collected through various mediums like interviews, surveys, and social media. Content analysis helps in identifying patterns and themes in the data, which can then be used to draw conclusions and insights.

Content Analysis Is