Who among the following is most likely to be conducting qualitative research?
A) Ricardo, who is performing a multiple regression analysis
B) Zainab, who is developing questionnaires
C) Phillip, who is conducting a census
D) Mariam, who is conducting surveys
E) Katie, who is conducting focus group interviews

Question

Quizplus · Accepted Answer

Katie, who is conducting focus group interviews, is most likely to be conducting qualitative research. Qualitative research methods involve collecting and analyzing non-numerical data, such as opinions, experiences, and beliefs, through methods such as interviews, observations, and focus groups. Surveys, censuses, and regression analyses all involve numerical data and are more commonly associated with quantitative research methods. Developing questionnaires may be used in either qualitative or quantitative research, but it is not enough information to determine which type of research Zainab is conducting.

Who Among the Following Is Most Likely to Be Conducting