Which of the following is a major advantage of in-depth interviews over focus group interviews?
A) They decrease the likelihood of participants responding in a socially desirable manner because there are no other participants to impress.
B) They allow researchers to observe the social influence process that affects consumer behavior and attitudes because group members interact with each other.
C) They eliminate the need for a trained interviewer.
D) They increase the likelihood of cross talk, thus creating synergy among participants and encouraging them to talk in detail about a topic.
E) They eliminate the need for asking probing questions.
Correct Answer:
Verified
Q2: Quantitative research is most likely to be
Q3: The objective of descriptive research is to:
A)
Q4: In the context of data collection methods,
Q5: In the context of focus groups, journaling
Q6: Which of the following is an advantage
Q7: Allen is conducting qualitative research. Which of
Q8: Unlike purposed communities, private communities are:
A) developed
Q9: Content analysis is:
A) an interviewer's ability to
Q10: Identify the first phase in the process
Q11: Purposive sampling means:
A) selecting sample members to
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