Mission statements have been shown to be associated with firm performance.In many cases,organizations with sound missions are more successful; however,what is far less clear is ________.
A) that customer-oriented missions provide more flexibility than product-oriented ones
B) whether this mission actually causes a firm to have a competitive advantage
C) whether missions can be inspirational for both employees and customers
D) whether the mission should describe what the firm actually does

Question

Quizplus · Accepted Answer

There is empirical research that missions can be associated with good or poor performance. However, it is not clear that a mission statement will lead to (or causes) the resulting performance.

Mission Statements Have Been Shown to Be Associated with Firm