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Mission Statements Can Also Be Used to Help Refocus a Firm

Question 34

Multiple Choice

Mission statements can also be used to help refocus a firm on its main line of business.One example of this given in the text is:


A) Ben & Jerry's expanding beyond ice cream into other food categories.
B) Disney selling off its theme parks to focus on movies.
C) Shell Canada selling off its chemicals and forestry businesses.
D) Ford Motors moving into hybrid cars and SUVs.

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