When Bill asked friends which TV set to buy,they warned him against certain ones but praised others.He went to a huge new "electronics supermarket" where he checked out features of the 27-inch colour sets.He saw two he liked overall,but one of them had a feature he really liked: stereo broadcast reception.The process by which Bill sought appropriate guidelines to use in making a purchase decision is:
A) information search.
B) browsing.
C) research.
D) window shopping.

Question

Quizplus · Accepted Answer

Bill actively sought information from his friends and then conducted further research at an electronics store to make an informed decision. This process is known as information search, which is a common step in the consumer decision-making process.

When Bill Asked Friends Which TV Set to Buy,they Warned