Consumers realize they face risks in buying products,of which some factors are objective (unsafe products)and some subjective (embarrassment).Which type of perceived risk is inherent in the purchase of goods visible to others (a car)or symbolic goods (a home):
A) functional
B) physical
C) social
D) consumptive

Question

Quizplus · Accepted Answer

The perceived risk inherent in the purchase of goods visible to others (such as a car) or symbolic goods (such as a home) is social risk. Social risk is the perceived risk that others' opinions or judgments about the purchase will have negative consequences, such as embarrassment or loss of status.

Consumers Realize They Face Risks in Buying Products,of Which Some