Kent is a loyal Coca-Cola drinker.As a college student,he averages about six Cokes a day.He even prefers Coke to water.However,today when he passes a vending machine in his dorm,he buys a new flavour of soft drink called Big Red.Which of the following most appropriately explains his behaviour,given the facts about Kent's previous behaviour?
A) Kent is variety seeking.
B) Kent is creating brand parity.
C) Kent is influenced by advertising.
D) Kent is influenced by vending machine atmospherics.

Question

Quizplus · Accepted Answer

Kent's behaviour of trying a new flavour of soft drink indicates that he is seeking variety and trying to break the monotony of always consuming the same product.

Kent Is a Loyal Coca-Cola Drinker