What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?
A) the consumer's degree of risk aversion
B) the degree to which the consumer seeks out hedonic attributes
C) whether the consumer is a repeat purchaser
D) whether the customers hold a very positive or weak attitude toward the product

Question

Quizplus · Accepted Answer

Brand loyal customers hold a very positive attitude towards the product, while those purchasing by inertia have a weak attitude and buy out of habit without strong attachment.

What Is a Major Distinction Between Customers Who Purchase a Product