Consumers' belief that there is no significant difference among competing brands of the same product (e.g.,paper towels,soaps)is referred to as:
A) non-distinctive positioning.
B) brand parity.
C) attribute similarity cognate.
D) brand generalization.

Question

Quizplus · Accepted Answer

Brand parity refers to the perception that competing brands are essentially the same and there is no significant difference between them. This can lead to consumers being indifferent towards different brands and may make it difficult for companies to differentiate themselves from their competitors.

Consumers' Belief That There Is No Significant Difference Among Competing