Question 1

What are status symbols and what role do they play in a consumer context?

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Question 2

Briefly explain the three types of social mobility.

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Question 3

What is social stratification?

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Question 4

Name and briefly explain five of the eight consumer segments identified in the Saatchi research report.

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Question 5

Mary is a doctor.Mike is a garbage collector.How would we define them in terms of occupational prestige? How does this relate to their social class?

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Question 6

What effect,if any,might being working class make to ones worldview?

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Question 7

Samuel would like to use occupational prestige to measure social class,but his study is international,and the prestige of occupations changes from one culture to the next.

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Question 8

A census family is defined as any household of individuals living together.

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A census family is specifically defined as a group of two or more persons living together who are related by blood, marriage, common-law partnership, or adoption.

Question 9

Many 20-somethings have rebelled against their more affluent parents by mocking wealth with such clothing as shredded jeans,boxy cars,and understated makeup.These are examples of what is called a modern potlatch.

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Question 10

What is discretionary income?

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Question 11

Albert hates spending money on anything because he hates the experience of spending money.Doreen,his wife,complains he is a "spendthrift." Is she right? Explain.

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Question 12

Edith takes care of her elderly mother and her 28-year-old son lives at home with her.She would be labelled a member of the sandwich generation.

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The sandwich generation is defined as those who are responsible for taking care of both their elderly parents and their own children. In this scenario, Edith is taking care of her mother and also has her adult son living at home with her, making her a member of the sandwich generation.

Question 13

Compare achieved and ascribed status with an example.

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Question 14

What is consumer confidence and how does it affect spending behaviour?

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Question 15

The family life cycle combines trends in income and family composition with the changes these demands place upon this income.

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The family life cycle does indeed consider trends in income and family composition as well as the demands and changes these factors place on the family's income.

Question 16

How does consumer optimism or pessimism effect spending?

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Question 17

Anabelle is 29 and she returned back home to live with her parents.She would be labeled a member of the sandwich generation.

Accepted Answer

The sandwich generation refers to people who are caring for both their aging parents and their own children simultaneously. Anabelle is only living with her parents, but there is no mention of her having children. Therefore, she is not a member of the sandwich generation.

Question 18

The total fertility rate is the average number of children that would be born per woman if all women lived to the end of their childbearing years and bore children according to a given fertility
rate at each age.

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The statement accurately describes the total fertility rate.

Question 19

Which is the fastest-growing segment of working people and what impact are they having?

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Question 20

Explain the term social class and how it affects people.

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Quiz 12: Income, Social Class, and Family Structure