Companies,such as Kraft and Procter & Gamble,invite consumers to discuss ways to make their products better or to share ideas for new products that may be potential business opportunities.What type of marketing research is this?

Question

Quizplus · Accepted Answer

This is exploratory research, as the companies are trying to gather new ideas and insights from consumers to potentially develop new products or improve existing ones.

Companies,such as Kraft and Procter & Gamble,invite Consumers to Discuss