Which of the following should a marketing researcher do in order to infer causality?
A) recognize the presence of alternative plausible explanations for the results
B) establish a sequence of events
C) measure the concomitant variation between the cause and the effect
D) all of these choices
Correct Answer:
Verified
Q16: Correlation is sufficient evidence to determine causality
Q17: The first stage in the research process
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Q28: The first stage of the marketing research
Q54: Which aspect of causality deals with the
Q55: Which type of association is said to
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