Question 1

A(n)_____ occurs when one researcher works for two competing companies.

Accepted Answer

A conflict of interest occurs when an individual or entity has two or more competing interests, loyalties, or responsibilities that could potentially influence their decision-making or actions. In the case of a researcher working for two competing companies, they may be conflicted in terms of sharing proprietary information or may prioritize one company's interests over the other. This could be an ethical violation, but the specific term for this situation is a conflict of interest.

Question 2

Mark is currently conducting research studies for Enterprise and Avis,two national rental car companies.In fact,Mark has conducted studies for two other rental car companies in the past five years.Mark's actions represent a potential _____.

Accepted Answer

Mark's actions represent a potential conflict of interest as he is conducting research studies for multiple rental car companies, which can lead to biased results or favoritism towards certain companies.

Question 3

When a marketing manager conducts a test market but has already decided to ignore the results if they do not support a national launch of the product,this is an example of _____.

Accepted Answer

Conducting a test market with the intention of ignoring the results if they do not support a national launch goes against the principles of true research and data-driven decision making. This is known as a pseudo-research study, as it lacks objectivity and can lead to poor decision making.

Question 4

_____ is a term that reflects the degree to which one bases one's morality on moral standards.

Accepted Answer

The answer of _____ is a term that reflects the...

Question 5

A marketing research supplier that provides standardized information for many different clients (such as different automobile manufacturers)is known as a(n)______ research service.

Accepted Answer

The answer of A marketing research supplier that provides standardized...

Question 6

Research performed by employees of the company that will benefit from the research is called _____ research.

Accepted Answer

The answer of Research performed by employees of the company...

Question 7

When public behaviors are observed in passive research,it is assumed that _____ consent is given by those being observed.

Accepted Answer

The answer of When public behaviors are observed in passive...

Question 8

When a political candidate has staff workers phone registered voters of another party to ask a leading and negative question about his opposing candidate,this is a form of _____.

Accepted Answer

This is a classic example of a push poll, where the questions are designed to influence the respondent's opinion rather than gathering unbiased information.

Question 9

Jacques runs computer software programs,such as SAS and SPSS,to forecast sales for clients.Jacques job title is _____.

Accepted Answer

The answer of Jacques runs computer software programs,such as SAS...

Question 10

When a research supplier designs a marketing research study that is tailored to the needs of the client,this is known as a(n)______ research study.

Accepted Answer

The answer of When a research supplier designs a marketing...

Question 11

A commercial marketing research company that conducts research for clients is known as a research ______.

Accepted Answer

The answer of A commercial marketing research company that conducts...

Question 12

The individual who plans,executes,and controls the marketing research function within the organization is known as the ____

Accepted Answer

The answer of The individual who plans,executes,and controls the marketing...

Question 13

A session in which research subjects are fully informed and provided a chance to ask any questions that they may have about an experiment is called a(n)_____ session.

Accepted Answer

The answer of A session in which research subjects are...

Question 14

A situation in which one chooses from alternative courses of actions,each with different ethical implications is called a(n)_____.

Accepted Answer

The answer of A situation in which one chooses from...

Question 15

Explain when research should be conducted externally and when it should be done internally.

Accepted Answer

The answer of Explain when research should be conducted externally...

Question 16

Teams that are composed of representatives of marketing research,new product development,production,and finance to study the feasibility of the national launch of a new product are knows as _____ teams.

Accepted Answer

The answer of Teams that are composed of representatives of...

Question 17

Research that is conducted to support a specific claim in a legal action (e.g.a certain miles per gallon performance in city driving conditions)is known as ______ research.

Accepted Answer

The answer of Research that is conducted to support a...

Question 18

_____ means that information involved in the research will not be shared with others.

Accepted Answer

The answer of _____ means that information involved in the...

Question 19

A research organization that develops a unique methodology for studying a specialty area in marketing (such as brand-name evaluation)is called a(n)______ research service.

Accepted Answer

The answer of A research organization that develops a unique...

Question 20

An individual that is responsible for contacting clients,designing research projects,preparing research proposals,selecting research suppliers,and supervising data collection,analysis,and reporting activities is commonly referred to as a ______.

Accepted Answer

The answer of An individual that is responsible for contacting...

Quiz 4: The Human Side of Marketing Research: Organizational and Ethical Issues

A(n) _____ occurs when one researcher works for two competing companies.