Lars travels to Melbourne several times per year for business and eats at Thai Bistro.When he comes into the restaurant, he is always seated at his favourite table by the window and immediately served his favourite drink.Last week, the restaurant manager surprised Lars with a special dessert for his birthday.Thai Bistro is using the customer service strategy known as _________
A)personalisation
B)bargaining
C)negotiation
D)encoding

Question

Quizplus · Accepted Answer

Thai Bistro is using personalisation as a customer service strategy by knowing Lars' preferences, such as seating him at his favourite table and serving his favourite drink, and even surprising him with a special dessert for his birthday.

Lars Travels to Melbourne Several Times Per Year for Business