Production-era marketing paid close attention to the different needs of the consumer.
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Q1: Production orientation is a business philosophy that
Q8: The relationship era builds on the marketing
Q9: A seller's market is one in which
Q17: In the sales era, firms attempted to
Q18: The marketing concept focuses on the objective
Q84: An exchange process is an activity in
Q111: The marketing era was characterized by the
Q112: A focus on maintaining and satisfying existing
Q119: An increase in output, as a result
Q120: When management shifts its focus from product
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