Freedom to focus on altruistic goals, rather than profitability alone, allows not-for-profit organizations flexibility to operate successfully without the use of recognized marketing principles.

Question

Quizplus · Accepted Answer

Not-for-profit organizations, despite their altruistic goals, still benefit from and often need to apply recognized marketing principles to effectively reach their target audiences, secure funding, and achieve their missions.

Freedom to Focus on Altruistic Goals, Rather Than Profitability Alone