Marketing efforts designed to attract visitors to a particular area or to improve the image of a city, province, or country would be examples of cause marketing.

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Cause marketing refers to marketing efforts that aim to promote a social cause or charity, often in partnership between a nonprofit and a for-profit business, rather than efforts to attract visitors or improve the image of a geographical area, which would be more accurately described as destination marketing or place branding.

Marketing Efforts Designed to Attract Visitors to a Particular Area