According to the market share/market growth matrix, what is the SBU that produces strong cash flows that can be used to finance the growth of other SBUs?

Question

Quizplus · Accepted Answer

A cash cow is an SBU that has a high market share in a slow-growing market, producing substantial cash flows that can be invested in other SBUs with higher growth potential. Therefore, option C is the correct answer. The dog SBU has low market share and operates in a slow-growing market, generating low or even negative cash flows. Question mark SBUs have low market share in a high-growth market, which requires significant investment to grow. The star SBU has a high market share in a high-growth market, and it requires substantial investments to maintain its growth position.

According to the Market Share/market Growth Matrix, What Is the SBU