A food chain has a promotion where each purchaser of a large, rather than a medium-sized beverage, gets a chance to win a prize.Which of the following BEST describes the strategic growth opportunity that is being used?

Question

Quizplus · Accepted Answer

The promotion is aimed at encouraging customers to purchase larger beverages, thereby increasing sales to existing customers. This is an example of market penetration, which involves increasing market share within existing markets. It does not involve developing new products or entering new markets, so options A, B, and D are not applicable.

A Food Chain Has a Promotion Where Each Purchaser of a Large