Using the market share/market growth approach to portfolio performance analysis, dogs are SBUs that promise poor future prospects and provide excellent candidates for abandonment at the earliest feasible moment.

Question

Quizplus · Accepted Answer

According to the market share/market growth approach, dogs are SBUs that have low market share and operate in a low-growth market. They are considered weak performers with poor future prospects and are recommended for abandonment or restructuring. Therefore, option A is correct.

Using the Market Share/market Growth Approach to Portfolio Performance Analysis