A straight rebuy is to the business market what a routinized purchase is to the consumer market.

Question

Quizplus · Accepted Answer

Both straight rebuy and routinized purchase refer to the process of buying products or services that are needed on a regular basis, without the need for extensive decision-making. In the business market, this is known as a straight rebuy, while in the consumer market, it is referred to as a routinized purchase.

A Straight Rebuy Is to the Business Market What a Routinized