What type of firm is a marketing research firm who contracts with clients to conduct complete marketing research projects?
A) a syndicated firm
B) a limited-service firm
C) a full-service firm
D) a customer-service firm

Question

Quizplus · Accepted Answer

A full-service firm is a marketing research firm that offers a complete range of market research services, including designing research studies, collecting data, analyzing data, and presenting the findings to the clients. Such firms contract with clients to conduct complete marketing research projects, hence option C is the correct answer. Syndicated firms, on the other hand, collect data on a regular basis and sell the data to various clients. Limited-service firms specialize in one or a few aspects of the marketing research process. Customer-service firms provide customized customer service solutions to clients.

What Type of Firm Is a Marketing Research Firm Who