Phil is using data collected and published by a trade association in his marketing research study.What kind of data is Phil using?
A) secondary data
B) primary data
C) soft data
D) hard data

Question

Quizplus · Accepted Answer

Phil is using data that has already been collected and published by a trade association, which makes it secondary data. Primary data would be data that Phil collects himself through his own research methods. Soft data and hard data are not relevant categories for distinguishing primary and secondary data.

Phil Is Using Data Collected and Published by a Trade