When is marketing research MOST likely to be contracted to an outside firm?
A) when the problem is well defined and clearly understood by the hiring company
B) when the project is being led by in-house personnel with marketing degrees
C) when the outside provider has the ability to do the work for a lower cost
D) when the outside provider has the latest technology

Question

Quizplus · Accepted Answer

Outsourcing marketing research to an outside firm is mostly likely when the provider can offer the service at a lower cost compared to doing it in-house. This is because marketing research can be an expensive and time-consuming process, and companies may not have the necessary expertise or resources. Hence, they may outsource it to a third-party, which can provide cost-effective solutions while delivering accurate results. It is not necessarily dependent on the problem being well-defined, the presence of in-house personnel with marketing degrees, or the latest technology.

When Is Marketing Research MOST Likely to Be Contracted to an Outside