Which of the following best describes primary data?
A) It is collected for the first time specifically for a marketing research study.
B) It takes less time to acquire and is less costly than secondary data.
C) Its newly published results consist of government investigations.
D) It is part of a strategic planning activity to ensure proper resource allocation.

Question

Quizplus · Accepted Answer

Primary data is first-hand information collected specifically for a marketing research study, as opposed to secondary data which is information that already exists and was collected for another purpose.

B, C, and D are incorrect because they do not accurately describe primary data.

Which of the Following Best Describes Primary Data