Which of the following describes people meters?
A) physical devices used in interviewing techniques
B) secondary-data generators for tracking turnstile activity
C) electronic devices that record TV viewing habits
D) phone-interview tracking procedures

Question

Quizplus · Accepted Answer

People meters are electronic devices that are used to track and record the TV viewing habits of individuals or households. They are commonly used by television networks and advertisers to gather data on audience demographics and viewing patterns.

Which of the Following Describes People Meters