When might market researchers employ the survey method?
A) when it is necessary to obtain exact demographic information
B) when it is not necessary to establish contact or involvement with the respondent
C) when it is more cost-effective than secondary data collection
D) when it is coupled with observation to create a "complete" research technique

Question

Quizplus · Accepted Answer

The Answer of When might market researchers employ the survey method?
A) when it is necessary to obtain exact demographic information
B) when it is not necessary to establish contact or involvement with the respondent
C) when it is more cost-effective than secondary data collection
D) when it is coupled with observation to create a "complete" research technique

When Might Market Researchers Employ the Survey Method