Which statement best describes the experimental method of marketing research?
A) It is the least expensive of all marketing research procedures.
B) Most marketing research experiments are conducted in the laboratory.
C) The researcher controls or manipulates a test group.
D) It is a nonscientific investigation compared to survey research.

Question

Quizplus · Accepted Answer

The experimental method of marketing research involves the researcher controlling or manipulating variables within a test group to observe the effects of those manipulations, distinguishing it from other research methods by its focus on causality.

Which Statement Best Describes the Experimental Method of Marketing Research