Which term refers to the marketing research technique used to introduce a new product into a chosen area and then observe its degree of success?
A) laboratory experimentation
B) concept testing
C) test-marketing
D) observational marketing

Question

Quizplus · Accepted Answer

Test-marketing is the process where a new product is introduced to a specific area to gauge its success before a wider launch.

Which Term Refers to the Marketing Research Technique Used to Introduce