What do survey methods used in marketing research for collecting primary data involve?
A) Delphi technique
B) review of sales data on customer purchase rates to estimate the future sales
C) analysis of historical census data
D) questionnaires to obtain demographic information of consumers

Question

Quizplus · Accepted Answer

Survey methods in marketing research for collecting primary data typically involve using questionnaires to gather information directly from consumers, such as demographic information.

What Do Survey Methods Used in Marketing Research for Collecting