Which of the following market segments could a marketing organization MOST effectively promote to and serve based on the segment's size and profit potential?
A) the staff of foreign embassies from European countries
B) baby boomers
C) captains and crews of sea-going vessels
D) collectors of classic MG sports cars

Question

Quizplus · Accepted Answer

Baby boomers are a large and profitable market segment as they represent a significant percentage of the population (born between 1946-1964) and are known to have a high purchasing power. They are also often targeted by businesses because they are reaching retirement age and have a need for various products and services such as healthcare, travel, and leisure. The other segments, such as the staff of foreign embassies and collectors of classic MG sports cars, are much smaller and may not have as much profit potential. The captains and crews of sea-going vessels may also be a smaller segment, and their need for specific products and services may be more niche.

Which of the Following Market Segments Could a Marketing Organization