What is the MOST common method of market segmentation?
A) product-related segmentation
B) demographic segmentation
C) economic segmentation
D) psychographic segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation is the most common method of segmentation as it involves dividing the market based on characteristics such as age, gender, income, education, and occupation which can be easily obtained and analyzed. This method allows companies to tailor their marketing strategies to specific groups and target their products effectively. Product-related segmentation and psychographic segmentation are also commonly used but not as frequently as demographic segmentation. Economic segmentation is a niche method that may be relevant in certain industries or products.

What Is the MOST Common Method of Market Segmentation