A marketer of a new brand of outdoor furniture wants to know more about the personalities and lifestyles of the intended consumer market in order to help match its product offerings with this segment's needs. What would be wise to use as a means of achieving this goal?
A) demographic segmentation
B) geographic segmentation
C) psychographic segmentation
D) geographic information systems

Question

Quizplus · Accepted Answer

Psychographic segmentation is the most appropriate method for understanding the personalities and lifestyles of consumers. It involves dividing the market based on consumer personality traits, values, attitudes, interests, and lifestyles, which directly aligns with the marketer's goal of matching product offerings with the segment's needs.

A Marketer of a New Brand of Outdoor Furniture Wants