In the market segmentation process, what can be expected from demand forecasts and cost projections used to determine the profit and return on investment?
A) certain demographics
B) each market segment being considered
C) the overall population
D) the general marketing mix

Question

Quizplus · Accepted Answer

Demand forecasts and cost projections are used to determine the potential profitability of each market segment being considered, therefore the answer is B.

In the Market Segmentation Process, What Can Be Expected from Demand