While researching the idea of opening his own health club, Tomas learned that 90 percent of health club members are between the ages of 18 and 49.They prefer to exercise with people of their own gender, are more likely to buy foreign-brand cars, and are urban dwellers.How can Tomas use this assembled information?
A) in observational analysis
B) in identifying dimensions for segmenting markets
C) in forecasting total market potential
D) in developing a market segment profile

Question

Quizplus · Accepted Answer

The assembled information about health club members' age range, gender preference, buying behavior, and location can be used to develop a market segment profile. This profile can help Tomas in identifying the specific needs and wants of his target market, which he can use to develop a marketing strategy that effectively reaches and appeals to this group of customers.

While Researching the Idea of Opening His Own Health Club