From which point of view is an undifferentiated marketing strategy efficient?
A) It serves the consumer better because the products offered are designed to meet the needs of a specific group of people.
B) It maintains control of short production runs.
C) It captures high profits in small segments of the market.
D) It supports mass production and promotion.

Question

Quizplus · Accepted Answer

An undifferentiated marketing strategy is efficient because it supports mass production and promotion, allowing companies to target the entire market with a single offer, reducing costs and maximizing reach.

From Which Point of View Is an Undifferentiated Marketing Strategy