What marketing strategy does Burt's Bees skin-care products, manufactured with all natural ingredients, use?
A) undifferentiated marketing
B) differentiated marketing
C) micromarketing
D) concentrated marketing

Question

Quizplus · Accepted Answer

Burt's Bees uses concentrated marketing by focusing on a niche market that values natural ingredients in skincare products.

What Marketing Strategy Does Burt's Bees Skin-Care Products, Manufactured with All