What is the product-related segment of the consumer market that is based on the attributes people seek when they buy a product?
A) the price-shopper segment
B) the lifestyle segment
C) the expenditure pattern segment
D) the benefits-sought segment

Question

Quizplus · Accepted Answer

The benefits-sought segment is based on the specific attributes or benefits that consumers seek when purchasing a product. This segment helps companies understand the primary needs and motivations of their target audience, allowing them to tailor their marketing messages and product offerings accordingly. The other options (price-shopper, lifestyle, and expenditure pattern segments) are based on different factors such as price sensitivity, general lifestyle choices, and overall spending habits.

What Is the Product-Related Segment of the Consumer Market That