What is the product-related segmentation of consumers that is based on the strength of their attachment and allegiance to their preferred products?
A) values and lifestyles segmentation
B) business-to-business segmentation
C) psychographic segmentation
D) brand loyalty segmentation

Question

Quizplus · Accepted Answer

Brand loyalty segmentation is the product-related segmentation of consumers that is based on the strength of their attachment and allegiance to their preferred products. This segmentation helps companies to understand the behavior of their loyal customers and how to retain them, while also identifying potential customers who may be open to switching allegiances.

What Is the Product-Related Segmentation of Consumers That Is Based