What is the strategy that is sometimes referred to as mass marketing?
A) concentrated marketing
B) macromarketing
C) undifferentiated marketing
D) differentiated marketing

Question

Quizplus · Accepted Answer

Undifferentiated marketing is a strategy where a company decides to ignore market segment differences and appeal to the whole market with one offer or one strategy, often referred to as mass marketing.

What Is the Strategy That Is Sometimes Referred to as Mass